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Five Luxury Brands That Are Winning 520 Day In China

To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year.

Five Luxury Brands That Are Winning 520 Day In China
Originally growing out of a popular internet slang term, May 20 celebrations have gone mainstream in China and are now a perfect match for digital campaigns that leverage social marketing. Photo: Courtesy of Prada.

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