How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue.
Fendi celebrated the Double 11 shopping festival with an offline party "Fendi Roma Party" at the Shanghai TX Huaihai shopping mall and a livestream event on Weibo on November 11. Photo: Courtesy of Fendi.
Fendi celebrated the Double 11 shopping festival with an offline party "Fendi Roma Party" at the Shanghai TX Huaihai shopping mall and a livestream event on Weibo on November 11. Photo: Courtesy of Fendi.
Contents
- Local Brands Peacebird & Feiyue Team Up On Native Youth Culture Collab
- BRAND
- MEDIUM
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Fendi Celebrates Double 11 with Omnichannel Content Marketing
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Lacoste Campaign Finds Success By Advocating For Wildlife Protection
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Recommended
- Dig Deeper