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How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11

Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue.

How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Fendi celebrated the Double 11 shopping festival with an offline party "Fendi Roma Party" at the Shanghai TX Huaihai shopping mall and a livestream event on Weibo on November 11. Photo: Courtesy of Fendi.

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