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How Was Fendi’s Traditional CNY Campaign Judged?

Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, Cartier, and Fendi.

How Was Fendi’s Traditional CNY Campaign Judged?
Fendi’s New Year’s campaign is loaded with Chinese motifs like the color red and auspicious images of lanterns and flowers. Photo: Courtesy of Fendi

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