Fashion Off The Beaten Path: Shanghai Indie Boutique "B.Y."
Offering hand-picked collections and designers not readily available in China, multi-brand boutiques cater to a niche shopper with a more discriminating and knowledgeable understanding of the global fashion scene, rather than the logo-saturated mass-market consumer.
On this page
- Shanghai Leading China's Multi-Brand Boutique Movement
- Alter , Le Lutin , THE VILLA , The Olive Shoppe , Dong Liang
- SPACESHIP by TIPS
- B.Y.
- FTD: When did you decide to open this shop?
- Wang Jian (WJ)
- FTD: What's your customer base? Usually at high-end multi-brand boutiques, the mainstream consumer group is quite loyal. Is that the case with your store?
- WJ
- FTD: From the progress you've made with this multi-brand boutique model, how do you see the opportunities and the challenges in the market here?
- WJ
- B.Y.
- Recommended
- Dig Deeper