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Can Beauty Brands Capitalize on Euphoria’s Popularity in China?

With Chinese beauty fans obsessing over makeup looks from the Western TV series Euphoria, can beauty brands find ways to leverage the runaway hit?

Can Beauty Brands Capitalize on Euphoria’s Popularity in China?
With Chinese beauty fans obsessing over makeup looks from the Western TV series Euphoria, can beauty brands find ways to leverage the runaway hit? Photo: HBO

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