Why Dior Chose the Air Jordan 1
The Air Jordan 1 is more than just a sneaker — it's a cultural icon.
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- 1985
- Air Jordan 1 Released
- 1988
- Spike Lee Stars In His First Air Jordan Commercial
- 1990
- Your Sneakers Or Your Life
- 1996
- Jordan Brand Becomes Its Own Entity
- 2001
- Air Jordan 1 “Japan Addition” Pack Released
- 2008
- The First Air Jordan 1 Collaboration
- 2015
- Jordan Brand Launches “Retro Remaster” Initiative
- 2016
- Kim Jones Collaborates with Nike For the First Time
- 2017-Present
- Collaborative Bonanza
- 2018
- Kim Jones Joins Dior
- 2019
- Dior x Air Jordan 1 Revealed
- 2020
- ‘The Last Dance’ Spotlights the Air Jordan 1 ‘Chicago’ ahead of the Dior x Air Jordan 1 Release
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