James Coggles on Dealmoon's Rise in Britain and Beyond
"Our biggest issue is always getting luxury brands to look past the word ‘deal’," said the e-commerce platform's Senior Development Director.
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- Luxury brands are very often cautious about selling online to the Chinese market. How do you get high-end brands like Alexander McQueen and La Mer to sign up?
- Dealmoon consists of an app, WeChat account, Weibo account, articles and buying guides, user-generated content, brand exclusive pages, and collaborations with KOLs and influencers. How does this all-encompassing approach help attract luxury brands?
- What’s been your biggest challenge?
- What should companies remember when working with luxury brands in the Chinese market?
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