Cultural Capital Is The Key To Louis Vuitton’s Luxury Lead
By naming Pharrell Williams as its new menswear creative director, Louis Vuitton is clearly positioning itself as a cultural entity rather than just a luxury brand.
The Louis Vuitton x Yayoi Kusama pop up is now in Tokyo, Japan. Photo: Louis Vuitton
The Louis Vuitton x Yayoi Kusama pop up is now in Tokyo, Japan. Photo: Louis Vuitton