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Cultural Capital Is The Key To Louis Vuitton’s Luxury Lead

By naming Pharrell Williams as its new menswear creative director, Louis Vuitton is clearly positioning itself as a cultural entity rather than just a luxury brand.

Cultural Capital Is The Key To Louis Vuitton’s Luxury Lead
The Louis Vuitton x Yayoi Kusama pop up is now in Tokyo, Japan. Photo: Louis Vuitton

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