Coty Group Global Chief Brands Officer Stefano Curti on plans to triple its China business through a strategic shake-up
Coty Group has modified its development strategy and re-positioned its brands with the aim of expanding its business in China to generate 10 percent of global sales.
Coty Group has modified its development strategy and re-positioned its brands with the aim of expanding its business in China to generate 10 percent of global sales. Photo: Jing Daily
Coty Group has modified its development strategy and re-positioned its brands with the aim of expanding its business in China to generate 10 percent of global sales. Photo: Jing Daily
Contents
- Coty Group
- ’s consumer beauty business performed strongly and won market share globally through the pandemic. However, China contributes to a surprisingly small portion of total revenue. How do you plan to enhance
- your brands’
- sales in the country?
- What are the differences between beauty consumers in China and other markets? What is your approach to localization?
- Coty Group last year re-launched the century-old beauty brand Max Factor in China to focus on Chinese Gen Z consumers.
- Why did you choose to collaborate with Chinese fashion incubator Labelhood, and do you have plans to launch new products?
- In the last quarter of 2022, Adidas, whose consumer beauty line is led by Coty Group, renewed its product lines and launched a new line. What’s the strategy for Adidas’ brand renewal and how are you attracting new customers?
- What other emerging opportunities do you see in China’s beauty sector post pandemic?
- What is Coty Group’s outlook for its consumer beauty business in China through 2028?
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