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Can Xiao Zhan’s star power amplify Sabato De Sarno’s Gucci in China?

How are Chinese shoppers reacting to Sabato De Sarno’s new creative direction, with Chinese actor and singer Xiao Zhan fronting the latest campaign?

Can Xiao Zhan’s star power amplify Sabato De Sarno’s Gucci in China?
Image: Dipsy迪西’s Weibo

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