Chinese safety fears hit Thailand’s CNY tourist season

What happened Concerns over safety have surged among Chinese travelers planning to visit Thailand for the Lunar New Year, following the high-profile rescue of Chinese actor Wang Xing, 31, from a human trafficking gang near the Thai-Myanmar border. Thailand, heavily reliant on Chinese tourists, who comprised the largest group of international visitors last year, faces a potential 10% to 20% drop in arrivals during the holiday season, further strained by the broader issue of telecom fraud syndicates in the region targeting Chinese citizens. The Thai government has since issued an official statement on the matter: “The prime minister said that although the Chinese actor who went missing in Myanmar had been found, this incident affected Chinese tourists’ confidence,” Thai government spokesman Jirayu Huangsub said today. The Jing Take Lured by a fraudulent job offer, Wang, the Chinese actor, was transported to a notorious scam hub in Myanmar before being rescued by Thai authorities, an incident that has sparked widespread social media discussions and cancellations of planned trips. Many Chinese tourists, particularly women, have voiced apprehensions about safety, leading to a significant decline in bookings, as reported by major travel agents. On platforms like Xiaohongshu, users are sharing personal safety concerns. A former tour guide posted about avoiding nighttime outings during trips to Thailand, citing fears of motorcycle gangs and theft. “I often led groups to Thailand. However, aside from the scheduled activities, I never went out at night,” wrote user Baoermengxiangjia. “I once had an experience in Vietnam where a motorcycle gang tried to snatch my bag, and there are also motorcycle gangs in Thailand … I was thinking of going on a free trip by myself later, but looking at it now, I think I’ll put that on hold for now.” Others have expressed hesitancy despite previously safe solo trips to Southeast Asia. “It didn’t feel like this before the pandemic,” one commenter wrote, recalling carefree travels in the region pre-2020. Another user emphasized caution: “I went to Thailand twice in 2024. If you stick to lively areas and avoid secluded spots, you’ll likely be fine.” A fear of falling victim to telecom fraud and regional crime syndicates targeting Chinese citizens, adds to travelers’ apprehensions. Between January 1 to December 1, 2024, Thailand recorded 32 million foreign tourist arrivals, generating approximately $43.2 billion in revenue, according to the Tourism and Sports Ministry. China emerged as the leading source of visitors, contributing 6.2 million tourists, followed by Malaysia with 4.5 million visitors. Other top contributors included India, South Korea, and Russia. As Jing Daily has reported, with a luxury sector valued at nearly $5 billion and forecasted to grow at a compound annual growth rate (CAGR) of 6.15% through 2028, Thailand is emerging as a formidable competitor to Singapore’s $4.06 billion luxury market, which is expected to expand at a slower pace. In recent years, Thailand has distinguished itself with strong domestic demand for fashion and strategic collaborations with local celebrities, which are increasing brand visibility among fans and younger, trend-focused consumers. Efforts to attract Chinese tourists have also amplified its appeal. At the end of 2024, the Tourism Authority of Thailand launched the “Nihao Month” campaign, offering exclusive promotions and discounts through China’s leading travel platforms. For the future of Chinese tourism in Thailand, addressing the safety concerns of travelers will be critical, particularly in an era when social media amplifies individual experiences and shapes public perceptions. Additional reporting by William Zhou. The Jing Take reports on a piece of the leading news and presents our editorial team’s analysis of the key implications for the luxury industry. In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media.

Chinese safety fears hit Thailand’s CNY tourist season

On this page

Published January 14, 2025

Sectors

Insights

Company

Chinese safety fears hit Thailand’s CNY tourist season