Sales Competition Heats Up Between JD, Alibaba in Faux Festivals
JD's copycat festival, similar in nature and inspiration to Alibaba's Singles' Day event, still lagged in terms of the sales record.
Affluent Chinese consumers have been bombarded by limited-discount sales festivals like 618 since 2009 and their effects are wearing off as the holidays grow in size and amount. Photo: paulaphoto/shutterstock.com
Affluent Chinese consumers have been bombarded by limited-discount sales festivals like 618 since 2009 and their effects are wearing off as the holidays grow in size and amount. Photo: paulaphoto/shutterstock.com