China’s leading consumer trends of 2024
From “milk tea minimalism” to feiyi, China embraced mindfulness trends and heritage in 2024.
Feiyi” (非遗), a Chinese term for “intangible cultural heritage,” has emerged as one of the buzziest concepts in Chinese consumer culture. Image: Xiaohongshu @罗小末yuffie
Feiyi” (非遗), a Chinese term for “intangible cultural heritage,” has emerged as one of the buzziest concepts in Chinese consumer culture. Image: Xiaohongshu @罗小末yuffie