Skip to content

China embraces male athletes. What happens when it gets Messi?

Overtaking musicians and actors, Western sporting legends have gone from the playing field to luxury’s new it boys in China. But Messi’s recent misstep is a lesson in navigating the field.

China embraces male athletes. What happens when it gets Messi?
Overtaking musicians and actors, Western sporting legends have evolved from the playing field to luxury’s new it boys across China. But Messi’s recent misstep is a lesson in navigating the mainland. Photo: Louis Vuitton

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login