China's '520 Day' Puts Luxury Brands in the Mood for Love
From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day.
Cartier's "520" campaign featured a Pac-Man maze inside the three numbers that sound like "I love you" in Chinese. (Courtesy Photo)
Cartier's "520" campaign featured a Pac-Man maze inside the three numbers that sound like "I love you" in Chinese. (Courtesy Photo)