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Chinese superstar and brand ambassador Cai Xukun responds to sex scandal rumors

Rumors are swirling that Prada ambassador Cai Xukun is embroiled in a sex scandal. Watching how netizens and brands react will provide insight into China’s complex arena of celebrity culture.

Chinese superstar and brand ambassador Cai Xukun responds to sex scandal rumors
Rumors are swirling that Prada ambassador Cai Xukun is embroiled in a sex scandal. Watching how netizens and brands react will provide insight into China’s complex arena of celebrity culture. Photo: Prada

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