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Burberry Taps Tencent For Shenzhen Social Retail Store

Burberry has achieved another digital first by opening up a social retail store in Shenzhen. But did they pick the right place and time for this platform?

Burberry Taps Tencent For Shenzhen Social Retail Store
Burberry has achieved another digital first by opening up a social retail store in Shenzhen. But did they pick the right place and time for this platform? Photo: Burberry.

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