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How Burberry Connects To China's Gen-Z Consumers Via Emerging Artists?

Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Peacebird, and Gucci.

How Burberry Connects To China's Gen-Z Consumers Via Emerging Artists?
The second volume of "Burberry Generation," which was unveiled on December 4, highlighted its Arthur sneakers via short films about three drummers — Shi Lu, Yang Yuhao, and Ju Yiming — sharing their journeys with music. Photo: Courtesy of Burberry.

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