How Burberry Connects To China's Gen-Z Consumers Via Emerging Artists?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Peacebird, and Gucci.
The second volume of "Burberry Generation," which was unveiled on December 4, highlighted its Arthur sneakers via short films about three drummers — Shi Lu, Yang Yuhao, and Ju Yiming — sharing their journeys with music. Photo: Courtesy of Burberry.
The second volume of "Burberry Generation," which was unveiled on December 4, highlighted its Arthur sneakers via short films about three drummers — Shi Lu, Yang Yuhao, and Ju Yiming — sharing their journeys with music. Photo: Courtesy of Burberry.
Contents
- Burberry Connects To China’s Gen-Z Consumers Via Young Artists
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- PEACEBIRD Leverages Virtual Idol Economy To Celebrate Double-12 Shopping Festival
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Gucci Celebrated This Holiday Season With An Iconic Rerelease
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Recommended
- Dig Deeper