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Luxury’s new floor plan: Buccellati joins jewelry elite

With China’s high-end malls prioritizing high jewelry brands and Gen Z embracing the ‘heiress aesthetic,’ Buccellati’s move to IFS Chengdu’s 1st floor signals a shift in luxury’s hierarchy.

Luxury’s new floor plan: Buccellati joins jewelry elite
Buccellati upgrades to IFS Chengdu’s 1st floor. Is hard luxury gaining momentum? Image: Buccellati/Xiaohongshu

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