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Selling Beauty and Wellness to China’s 'Anti-Emo' Youth

China’s beauty economy has set its sights on mental health. This means shampoos, bath bombs, and other products claiming to ease "emo" thoughts.

Selling Beauty and Wellness to China’s 'Anti-Emo' Youth
China’s beauty economy has set its sights on young consumers' poor mental health. This means aromatherapy shampoos, soothing bath bombs, and emotional healing products all claiming to ease "emo" thoughts. Photo: Rever

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