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How AI technology is reshaping beauty retail in China

From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales.

How AI technology is reshaping beauty retail in China
From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales. Photo: Xiaohongshu screenshot

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