Is China’s Affordable Luxury Market Dying?
Affordable luxury had a great run in China, but some factors have led many to believe that this market is tanking post-COVID-19.
On this page
- Key Takeaways:
- Factors behind the strengthening of the sector:
- China’s economic outlook
- Luxury brands have hiked their prices
- Factors that could kill the industry:
- The consumer shift from buying luxury products to chasing experiences
- Casual wear and fast-fashion disruptors are improving their value proposition
- Recommended
- Dig Deeper