6 Tactics from Taobao’s Top E-commerce Live Streamer Viya
2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts.
On October 10th, Viya broke her own sales record once again, driving 353 million RMB (roughly 49.7 million USD) in sales in a single day. Photo: Courtesy of NewstalkZB
On October 10th, Viya broke her own sales record once again, driving 353 million RMB (roughly 49.7 million USD) in sales in a single day. Photo: Courtesy of NewstalkZB
Contents
- Intense product filtering process to increase trust
- Create an immediate problem or need the consumer didn’t know existed
- Sell specific products to specific audience segments
- Develop loyalty and ownership over a specific audience
- Careful wording to avoid after-sales issues
- Invite celebrities with hosting experience
- Recommended
- Dig Deeper