10 Minutes With...Twin Horizon, Purveyors Of Shanghai Street Style
Launched last year, the Shanghai street-style label and creative house Twin Horizon has quickly developed a reputation for keeping fashion fresh and authentic, with hand-drawn artistic statements that push the boundaries of “simple clothing.”
Contents
- “Our Style And Approach To Art Is Our Logo, Our Brand.”
- Twin Horizon
- Jing Daily (JD): Twin Horizon is a three-part team (Belcic, Clem Balanoff and JC Heinbockel -- ed.)
- . What brought the three of you together?
- Ivan Belcic (IB):
- JD: Twin Horizon believes that “an artistic statement can in itself serve as an identity.” What kinds of statements is Twin Horizon making, and why have you chosen t-shirts as your creative medium?
- IB:
- JD: Can you describe DIY culture in Shanghai and talk about how Twin Horizon fits into the community?
- IB:
- JD: Street fashion has really exploded in China. How would you describe Shanghai street style?
- IB:
- JD: What’s the reception been like thus far to your label, and who’s been buying?
- IB:
- JD: Have you noticed any advantages or disadvantages to starting out by selling via e-commerce on your site?
- IB:
- JD: How do you promote Twin Horizon and target your customers? What kinds of social media are you tapped into?
- IB:
- JD: Can you tell us a little bit about what you’re working on now and future projects to come?
- IB:
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