10 Minutes With...Paola Sinisterra Of HK Label Tangram
Brimming with infectious energy, Colombia-born, Hong Kong-based Paola Sinisterra has become one of the most exciting designers to watch since launching womenswear label Tangram last year.
On this page
- "The Enthusiasm & Vibrancy Of China & Asia Is...What Makes Doing Our Job Here So Exciting"
- Paola Sinisterra
- Tangram
- Jing Daily (JD): Can you tell us a little about yourself and Tangram?
- Paola Sinisterra (PS)
- JD: Tangram positions itself as a label "proudly made in China," placing it among a handful of other brands who share the same ethos. How have consumers responded to this position? Has it been a selling point?
- PS
- JD: Who are Tangram’s target customers? Hong Kong expats and locals, Chinese shoppers in general, or global?
- PS
- JD: As far as building a brand in Hong Kong and greater China, what would you say has been the most difficult aspect for Tangram?
- PS
- JD: You have put a great deal of time and effort finding the right textile suppliers and factories in China, an obstacle for many designers working in the region. What has the experience been like, and what kind of difficulties have you encountered?
- PS
- JD: Over the past couple of years, Hong Kong has become very active, especially in the food and fashion worlds. As a figure and personality in both, as well as a foreigner, where do you see yourself in relation to the city?
- PS
- JD: How has Hong Kong’s tight network of creatives, along with social media helped you, your husband, and Tangram’s success?
- PS
- JD: Could you tell us a little bit about your new collection? What were your inspirations? Anything Hong Kong-specific?
- PS
- JD: What can we expect from Tangram next?
- PS
- To celebrate the release of its new collection, next month Tangram will be involved in two Hong Kong events not to miss:
- The Fall/Winter edition of The Gift Shop: December 6, 2012 at The Space
- The Space ,
- L'Appuntamento: December 8, 2012 at Casa Capriz
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