10 KOL Marketing Trends in China for 2020
Here are 10 KOL marketing trends we are keeping tabs on in China for the coming year, such as the rise of micro-KOLs, live-stream e-commerce, and more.
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- 1. Influencer marketing will be more popular—and more effective
- 2. Micro-KOLs are on the rise
- 3. Influencer brands will win big
- 4. Private traffic: From KOLs to KOCs
- 5. Experiential marketing is the next big thing
- 6. Video content will grow in importance
- 7. Brands will be more choosy with their KOLs
- 8. Live-streaming will still be popular
- 9. KOLs will play a greater role in Ramp;D and product marketing development programs
- 10. Brands are turning to third-party KOL experts for help
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