Qeelin (麒麟) unveiled Qeelin Gold, a new brand dedicated to gold jewelry, on November 6 at the ninth China International Import Expo (CIIE) in Shanghai. The launch extends the Kering-owned jeweler’s portfolio into gold, drawing on traditional Chinese craftsmanship and contemporary design. Under the creative direction of founder Dennis Chan, Qeelin Gold reinterprets techniques including filigree, granulation, wirework, enameling, and engraving. Its debut Bajing (八璟) collection takes inspiration from octagonal structures in traditional Chinese architecture, such as ceiling domes and garden windows. The brand will open its first standalone boutique at Shanghai’s Grand Gateway 66 (港汇恒隆广场) on November 20, giving its gold business a dedicated retail presence.

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