Lacoste has opened a new flagship store, Lacoste Clubhouse Seongsu, in Seoul’s Seongsu-dong district, combining fashion retail, art exhibitions, and dining across more than 800 sqm. The store’s design draws on the neighborhood’s industrial architecture and the brand’s tennis heritage, featuring installations by international and Korean artists, including Mauricio Alejo. Alongside menswear, womenswear, sportswear, and exclusive capsule collections, the flagship offers customization services and houses Asia’s first Café Lacoste, serving French-inspired desserts and beverages. Lacoste plans to host a monthly program of cultural events and collaborations with local creatives.
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