South Korean fashion brand Mardi Mercredi has appointed Seventeen member Jeonghan (尹净汉) as its new global brand ambassador, coinciding with the launch of its first unisex collection for Fall/Winter 2026. The collection introduces “La Fleur,” a new floral motif developed from the brand’s signature Flower Mardi design, marking an expansion beyond its womenswear-focused offering. Jeonghan is also the label’s first male ambassador. The unisex line became available through the brand’s official Chinese online flagship store in mid-October. The launch follows Mardi Mercredi’s return to the Chinese market in May and forms part of a broader strategy to diversify product categories and widen its international customer base.

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