British designer Kim Jones has announced his namesake label, Kim Jones, which will debut with a Fall/Winter 2027 collection. The former Louis Vuitton, Dior Men, and Fendi creative lead will focus on gender-fluid designs blending streetwear and luxury tailoring. Apparel will be produced primarily in Japan and leather goods in Italy. The brand will launch online in mid-2027, followed by a flagship at Henderson Land’s (恒基兆业) $8 billion Central Yards development in Hong Kong in October 2027, with further Asian expansion planned. Since leaving Dior Men in early 2025, Jones has pursued Asia-focused projects with Aman, Chinese electric vehicle brand Avatr (阿维塔), and Bosideng’s (波司登) premium line Areal.
Related reading: Dior’s future: Can the brand thrive without Kim Jones?