Chinese down jacket brand Bosideng (波司登) has appointed Wang Churan (王楚然) as its fashion ambassador and the face of its latest Puffer Down collection, featuring lightweight, oversized silhouettes in soft pastel colors. The announcement follows Bosideng’s Fall/Winter 2026 runway show in Paris on October 5, held at Karl Lagerfeld’s former residence as part of the official Paris Fashion Week calendar. Themed “Bloom” (绽放), the show marked Bosideng’s 50th anniversary and featured the new collection, reflecting its push to position down jackets as fashion items beyond their functional appeal. The brand has now shown on the official schedules of all four major fashion weeks.

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