Kering-owned fine jewelry brand Qeelin (麒麟珠宝) has opened a flagship store in Shanghai’s Xintiandi (新天地), following its boutiques at Paris’ Place Vendôme and Tokyo’s Ginza district. Designed by Steve Leung Design Group with lighting designer Tino Kwan (关永权), the two-story Qeelin House draws on Chinese shadow puppetry, combining the brand’s signature red and black palette with light and shadow elements. The store showcases Qeelin’s high jewelry collections and Bo Bo panda designs, alongside a private VIP room and the brand’s first fragrance bar featuring its “Silk Road” (循香丝路) collection by French perfumer Aurélien Guichard. Launched in 2004 and inspired by Chinese cultural heritage, Qeelin opened at Place Vendôme in 2019.

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