Chanel (香奈儿) has opened a 407-sqm pop-up dedicated to its “Coco Neige 2026” collection on Wukang Road (武康路) in Shanghai’s Xuhui district (徐汇区), running through November 8. The temporary boutique showcases the first “Coco Neige” collection under artistic director Matthieu Blazy, spanning ski apparel, winter ready-to-wear, and accessories. Inspired by alpine landscapes, the two-story space incorporates simulated snow, oversized snowflakes, snowmen, and winter-themed installations. Inside, displays feature polar bears, penguins, ski lift-inspired fixtures, and a starry night installation spanning the staircase and upper floor.

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