Li-Ning (李宁) opened its first global Loong Store flagship on Shanghai’s Nanjing East Road on September 21, alongside the launch of its full Gold Label product range. The collection focuses on functional business and commuting wear, incorporating technologies developed for the Chinese Olympic delegation and national teams. Key products include a temperature-regulating polo using aerospace-derived phase-change fiber and the “Chaoyue” footwear series featuring the brand’s cushioning technologies. The store uses three themes — “Medal Ceremony,” “Competition” and “Lifestyle” — with interactive fitting and customization services. The opening follows Li-Ning’s renewed partnership with the Chinese Olympic Committee in 2025 as it expands its Loong Store network.
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