Swiss luxury jeweler and watchmaker Chopard has appointed Chinese supermodel Liu Wen (刘雯) as its global brand ambassador, announcing the partnership at a dinner at its Fifth Avenue flagship in New York on September 15. Liu has worked with Chopard for more than a decade, appearing with the brand at events including the Cannes Film Festival and the Met Gala. The appointment coincides with the 50th anniversary of the house’s “Happy Diamonds” collection. She stars alongside Bella Hadid in a new campaign featuring the Happy Sport The First watch and new Happy Diamonds jewelry pieces.

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