Los Angeles-based activewear brand Alo has named Chinese actor, singer and professional racing driver Wang Yibo (王一博) its global brand ambassador. The star, who has more than 41 million Weibo followers and is known for dramas including “The Untamed” and “War of Faith,” fits the label’s mind-body balance positioning, according to Alo. The campaign features Wang in the Alpha Shell jacket, Performance Off-Duty cap, Co-Op pants and Alo Voyage duffle. Alo teased the appointment in late August by wrapping Wang’s No 85 GT3 car in a custom livery in Shanghai. The brand entered China in June and opened a Tmall flagship on August 12.

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