Chinese lifestyle brand Goodbai, founded by actor Bai Jingting (白敬亭), is entering cosmetics through its Goodees IP with a limited “Star Cowboy” collection launching at Sephora on August 20. The lineup spans eyeshadow, lip gloss, cushion compacts, and cheek sticks in packaging that blends Sephora’s stripes with cowboy blue, alongside cowboy bags and pom-pom accessories. Products will be sold through Sephora’s China e-commerce channels and nationwide stores, with select bundles offered at promotional pricing. The move extends Goodbai beyond lifestyle, while Sephora taps the brand’s young fanbase for summer engagement.

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