Calvin Klein released its 2026 Qixi Festival (Chinese Valentine's Day) campaign film on August 5, starring actor Lin Muran as a boyfriend making breakfast for his partner. The film continues the brand’s minimalist aesthetic through a “girlfriend perspective” style, featuring Lin in two looks drawn from the classic and Qixi limited-edition collections. The 2026 Qixi collection is now available in stores and online, alongside a promotional push offering exclusive photo cards through social media engagement or qualifying in-store purchases. Qixi falls on August 19 this year, and the festival has become one of the most heavily worked gifting moments on the mainland calendar for international fashion and beauty brands.
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