Louis Vuitton has won a first-instance trademark infringement case against Chinese tea chain Molly Tea, with a Suzhou court ruling that its floral logo infringed on seven of LV’s registered four-flower graphic trademarks. The court ordered Molly Tea to pay LV 10.3 million RMB ($1.52 million) in damages and legal fees, cease all infringing activities, and publish corrective statements across six official platforms. The case underscores LV’s aggressive enforcement of its monogram heritage, as licensing deals for its signature motifs remain extremely rare. The ruling signals heightened legal scrutiny for brands adopting luxury-inspired aesthetics, as Chinese courts increasingly uphold international IP rights.

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