On June 29, 2026, Converse named Karina (Yoo Ji-min), leader of K-pop group Aespa, as its global brand ambassador under the concept “Cross-Generation Star Rise,” deepening its engagement with young consumers. The new Chuck 70 X series debuts alongside the campaign, featuring an Asian-foot-specific last and Amped cushioning insoles for added comfort during extended wear. Campaign visuals show Karina in blue and black looks, highlighting the shoe’s versatility across casual and edgy styles. Founded in 1908 and owned by Nike, Converse is a mid-range heritage brand rooted in youth culture.

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