South Korean skincare brand Anua has named model and entrepreneur Kendall Jenner as its first global brand ambassador, launching a multiyear partnership centered on the PDRN Collagen Glow Facial Serum Spray. The campaign is now live across digital and social channels worldwide. To mark the partnership, Anua will host a “Dew on the Go” pop-up in New York’s SoHo on June 6-7. Founded in 2019, the brand surpassed $500 million in global revenue in 2025, has sold over 40 million units across 160 countries, and was named TikTok Shop US’ top beauty brand in 2024.

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