French performance brand Hoka has made its Qatar debut, opening a 180 sqm store in Doha’s Place Vendôme luxury complex. Located near New Balance and Geox, the new store offers Hoka’s full lineup of performance footwear, apparel, and accessories. The expansion was made in partnership with retail franchise group Apparel Company. The Qatar opening follows strong momentum for Hoka: parent company Deckers Brands reported a 14.5% sales rise for Hoka in Q4, outpacing sister brand Ugg’s 9.2% growth.

Related reading: China’s third-space playbook for Gen Z