Burberry has launched its Fall 2026 campaign, “A Good Sport,” capturing the atmosphere of a football game day. The campaign features actors and athletes including Jason Sudeikis, Romeo Beckham, Jodie Turner-Smith, Stephen Graham, Declan Rice, and Son Heung-min, soundtracked by Bloc Party’s Banquet. The creative continues chief creative officer Daniel Lee’s strategy of anchoring campaigns around figures from film, TV, and sport. The collection highlights lightweight trench coats, Harrington jackets, and accessories featuring the house’s signature check pattern, including the new Primrose bag and Knight Runner sneaker.

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