Pop Mart reported Q1 2026 revenue growth of 75% to 80% YoY, with mainland China sales up 100% to 105%. Online revenue rose 150% to 155%, while offline gained 75% to 80%. Americas revenue climbed 55% to 60% and Europe 60% to 65%. The Monsters franchise, headlined by flagship IP Labubu, accounted for roughly 38% of 2025 annual revenue. Founder Wang Ning said the company has adopted a “cooling strategy” for Labubu, limiting new releases to preserve long-term IP value. Pop Mart is also expanding into home appliances and is developing a live-action/CGI film with Sony Pictures, directed by Paul King.

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