Yang Mi becomes dual fashion-beauty face for Prada
On April 29, Prada Beauty announced Chinese actress Yang Mi as its fragrance brand ambassador, expanding her role at the house. The move comes five months after she was named a Prada Ready-to-Wear ambassador in late 2025, reportedly making her the first Chinese actress to hold both Prada’s fashion and fragrance endorsements simultaneously. The campaign highlights the new Paradoxe hand cream, featuring the brand’s signature warm milky scent and a portable triangular design. With 113 million followers on Weibo, Yang Mi’s expanded partnership signals Prada’s intensified push into China’s beauty market.
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