Lyst Index Q1: Chanel leads as Gucci surges back
Chanel topped the Lyst Index for Q1 2026, powered by Matthieu Blazy’s debut collection and viral pieces including the Maxi Flap bag and a new pump silhouette. Gucci climbed back into the top five for the first time since Q4 2022 after Demna’s debut drove a 12% day-on-day demand surge. Zara emerged as the quarter’s breakout brand via a John Galliano collaboration and a Super Bowl moment with Bad Bunny. Saint Laurent’s stand-collar jacket led the hottest products list, while Vivienne Westwood saw corset dress demand rise 86% following Margot Robbie and Charli XCX’s Wuthering Heights press tour.
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