Hilton has announced a major Asia-Pacific luxury expansion, with eight new brand debuts and over 15 openings planned for 2026. Building on its existing base of over 170 luxury and lifestyle hotels in the region, the group aims to surpass 250 properties in these categories. Key debuts include NoMad Singapore and Signia by Hilton Tainan, marking Asia-Pacific entries for both brands, while Waldorf Astoria and Conrad are set to debut in Kuala Lumpur, and Canopy by Hilton Bangkok Sukhumvit will enter Southeast Asia. Recent signings also include LXR properties in Tokyo and Hakone Gora, and Waldorf Astoria Goa. Hilton currently operates 16 of its 27 global brands across the region.

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