Under Armour has launched its year-long “This Is Flag Football” initiative in China, anchored by NFL star Justin Jefferson’s first China tour starting April 28. The campaign spans flag football community competitions, campus programs, elite training camps, and the UA Next Combine fitness challenge across multiple cities, culminating in the UA Flag Football Finals. Jefferson’s four-day tour will take him to Shanghai and Wuhan, where he will appear at the “Wuhan Heroes Bowl” during the May holiday. Under Armour will also release a new high-performance quick-dry T-shirt series.

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