Under Armour and Stephen Curry have jointly announced that the Curry Brand will become an independently operated business, ending their decade-long partnership. Under Armour will release the final signature shoe, Curry 13, in February 2026, followed by additional colorways and apparel through October 2026, after which the brand transitions to full independence. Under Armour founder and CEO Kevin Plank said the move allows Under Armour to focus on its core brand revival while enabling Curry to develop the brand according to his own vision. Launched in 2020, the Curry Brand combined performance innovation with community investment in youth sports. The brand’s “Change the Game for Good” mission will continue independently.