L’Oréal Paris has appointed Chinese singer-songwriter and I-dle member Song Yuqi as its new hair care brand ambassador, the French cosmetics giant announced. Yuqi, who has over 12 million followers on Weibo, will front the brand’s “Pink Crystal” wash and care line, which is designed for frizzy and damaged hair. The product range features a “polishing care” technology combined with skin-grade smoothing acids to cleanse hair and reduce frizz.

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